Articles Tagged ‘canadian tire’

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The top brand stories of 2015

We examine the news and trends that shaped 2015 by looking back at our most-read stories of the year.

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MasterCard bets on data

New tech from the payment co aims to give merchants better insights and improve loyalty programs.

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Canadian Tire’s content-heavy Christmas

The retailer zeros in on its active family target with a new influencer partnership.

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DAOY Gold: DDB/Tribal Worldwide takes Gold for the team

The agency’s collaborative approach has helped it nab the digital Gold this year.

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MAOY Gold: Touché!’s walk-on win

The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.

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AOY Bronze: Taxi bounces back

Losing a big account didn’t stop this agency, as it continued to bring on new clients and produce stand-out work.

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Canadian Tire launches m-wallet

The iconic retailer enables in-store payment via an app, adding a gamification element to shopping.

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Why the dad demo is unignorable

Believe it or not, dad can be better for your bottom line than mom. Hunter Straker’s Sheri Pearson taps into insights from a recent study, with tips to win his buck.

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Canadian Tire navigates a reinvention

The team at Jackman Reinvents takes a deep dive into the strategy behind the retailer’s new Edmonton showcase store.

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Canadian Tire flies the flag at new heights

For Canada Day, the retailer takes the chance to show it values the same things as people across the country.

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Is your brand trusted?

A new study picks out the beer, car and retail brands, among others, that consumers trust most.

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Canadian Tire’s Quebec move

The retailer makes a bigger push around the province’s Moving Day for a more regional approach.

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Canadian Tire goes big with digital

The retailer is hoping to hook younger customers with its new interactive “showcase” store.

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Canadians bring home some Effies

Leo Burnett’s #LikeAGirl, plus work by DDB and Taxi were among the most effective ads in North America.

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Mykolyn’s new ride

On the eve of his retirement from the ad biz, long-time Taxi creative leader Steve Mykolyn talks about his achievements, the thrill of doing good and being the dumbest guy in the room.