Articles Tagged ‘cannabis’

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Former RIM exec Anthony LeBlanc lands at Modern Leaf

The cannabis brand’s new CEO keeps it nimble, relying on experience from the tech sector to get ready for recreational legalization.

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Secrets to success in cannabis marketing

48 North’s Alison Gordon talks to marketers about how to build brands in an uncertain industry.

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Lift’s new CMO carries its founder’s vision forward

Kerri-Lynn McAllister will oversee an expanding marketing team in the cannabis sector.

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Aurora Cannabis names global marketing SVP

Former Halifax agency president Savior Joseph takes on a growing international cannabis brand.

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Tokyo Smoke’s direct approach to uncertain regulation

As one of many brands looking to play in the legal cannabis market, the retailer keeps consumers engaged one-to-one.

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48 North’s Alison Gordon on the cannabis opportunity

The former Rethink Breast Cancer marketer has taken the reins as CEO of the Ontario-based producer.

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Tokyo Smoke heads west

The cannabis retailer partners with a Saskatchewan-based hospitality company to expand ahead of full legalization.