Articles Tagged ‘Cannes Lions’

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DAOY Gold (tie): Think like an agency, act like Lg2

How independence and a desire to instill brand equity in the hearts and minds of consumers has rewarded this national shop.

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Media Directors of the Year: Courtemanche and Warring tie for tops

We couldn’t pick just one. Read up on how the PHD/Touche and Dentsu Aegis execs secured their wins.

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Throwback Thursday: strategy in 2007

For our 25th anniversary, we’re travelling through time. In ’07 catvertising popped up and Canada won big in Cannes.

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Brands of the Year: WestJet reaches new heights

Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.

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Also trending: Absolut and Netflix get in with Canadians

Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.

Future-transforming ideas

From a virtual zoo to a smart winter coat, check out these innovative concepts.

Future-transforming ideas: health care 2.0

We wrap up our innovation series with visionary health tech.

Future-transforming ideas: harness energy, emotion

Sid Lee finds new uses for your cardio-induced energy and your sappy rom-com-triggered laughs and tears.

Future-transforming ideas: putting drones in the wild

The MacLaren McCann team isn’t monkeying around with this evolved zoo concept.

Future-transforming ideas: inroads into fashion

Smart mirrors to help with your yoga tree pose and a clever closet to dress you for a hot date.

Future-transforming ideas: paths of less resistance

Grey Canada dreamed up shortcuts to Starbucks’ lines and collecting the change from your empties.

Future transforming ideas: feel-good innovation

Next up in our innovative ideas series: connected double-doubles for charity and rewarding smart driving.

Future-transforming ideas: smart shopping carts and vaults

Next up in our innovative ideas series: simplified grocery runs and banking’s future.

Future-transforming ideas: Gamifying your winter coat

A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.

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How to win a Creative Effectiveness Lion

Who’d have thunk: Warc reveals shortlisted campaigns were twice as likely to use OOH and newspapers than all other entries.