Articles Tagged ‘capital c’

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Sun Life: 150 years of making life brighter

How the financial company with humble Canadian roots has become an international powerhouse.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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Livia Zufferli to depart Target

The retailer’s VP of marketing is headed to Rogers later this month as an SVP.

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Steve McCall’s KBS expansion plan

The recently-named CEO of the Canadian offices chats about his new role and how he wants the agency to grow.

Weekend reading: Chapman’s next chapter

The industry vet says goodbye to Capital C with some parting words for the ad biz.

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Union buys Trapeze

Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.

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Leave the stage with the audience wanting more

In his words, why Chapman is folding his agency, parting thoughts for the marketing world and what’s next for him.

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KBS+ Toronto and Capital C merge

Led by Nick Dean (pictured left), the shop will keep the KBS+ name, as Cap C founder Tony Chapman steps aside.

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Google does the driving

New driverless vehicles being piloted by the tech co could create a new captive audience for marketers.

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Fear the future of Glassholes and six-second vids

These new spots from TedXColumbiaSIPA and Cap C show what could happen if we ditch insightful and meaningful content.

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ZenithOptimedia hires new VP for Performics Canada

Sonia Carreno joins the search and performance marketing arm of the agency from her most recent position at BBDO Proximity Worldwide.

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Alex Glinka joins Draftfcb

The former director or technology joins the Toronto-based firm in a similar role, marking its continued push into the digital space.

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JWT makes senior hires

Lezlie Grossman joins in Toronto as EVP, managing director while Christian Desrosiers is now VP, CD in Montreal.

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Capital C promotes three

Gary Watson (pictured) steps into the CCO role, while Jason West and Rick Chiarelli take on managing director positions.

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Marketing lessons from the Bedouins

Tony Chapman on the need for adaptability when it comes to reinventing marketing.