Articles Tagged ‘carat’

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Subway celebrates the freedom of choice

The QSR’s first Dentsu-led campaign aims to make customization a bigger point of differentiation.

Activia

Activia Challenge goes content-first

Why the brand refreshed its approach to remind consumers of probiotic yogurt’s health benefits.

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Mastercard makes time for fun

The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.

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DentsuBos wins Nutrience creative assignment

An upcoming campaign will focus on differentiating the pet food brand in an increasingly crowded category.

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Smirnoff urges people to ‘stay open’ in new platform

The vodka brand builds on its definition of “good times” to include the national spirit of diversity and inclusion.

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Chevrolet pursues the ‘Canadian dream’

The automaker’s new masterbrand platform focuses on diversity and progress to connect with a broader range of drivers.

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Successful ‘Play a Coke’ enjoys second summer launch

The Spotify partnership returns after making market share gains in 2016.

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Red Lion hires new director of strategy

Kira Montgomery moves to the creative side from Carat.

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Embracing risk in innovation

Four industry experts offer insights on what’s actually worth pursuing and how to do so effectively.

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Cadillac hits the streets

The luxury brand lets Canadians steer an XT5 through Instagram as part of its focus on experiential and social.

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How Smirnoff puts music in the spotlight

The Sound Collective program features Toronto artists and brings them to communities across the country.

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Movember goes brand-first

The foundation puts its purpose at the forefront, telling the stories of men who’ve battled cancer and mental health issues.

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Trans Canada Trail says hello

The first major marketing effort for the country-wide attraction focuses on how it connects all Canadians.

Mastercard

Mastercard’s risky approach to safety

A new campaign explores why card security matters in a not-so-dry way.

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Pepsi gives fans a taste of the Stanley Cup

A partnership with Subway restaurants lets customers use the Blippar app to virtually #HoisttheCup.