Articles Tagged ‘carat’

Stanley-Cup

Pepsi gives fans a taste of the Stanley Cup

A partnership with Subway restaurants lets customers use the Blippar app to virtually #HoisttheCup.

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Why Danone has become drinkable

Activia’s newest product line targets busy, health-conscious women.

Oikos

Oikos dreams up a new campaign

The Danone brand goes after nightly cravings with a new product line.

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Chevy ‘sparks’ interest in the connected car

The automaker teased the “ultimate mobile device” as part of a launch campaign for the new model Spark.

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Dentsu Aegis acquires Grip

The deal is part of the network’s move to increase its digital capabilities, while Grip looks to expand abroad.

cruze

Chevy customizes the test drive

“Best Cruze Ever” aims to build excitement by making the test drive more convenient and personalized.

Soda

SodaStream launches first Canadian campaign

The company aims for mass awareness in this country, positioning itself as a healthy and economical choice.

theSocialDanone

Activia Challenge goes social

Danone asks consumers to check in with their yogurt habits as it looks to stand out in a crowded market.

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The positive effect of giving back

Don’t throw out that old hat. Le Chaînon’s new campaign shows how it can be put to good use.

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Subway fishes for quality

Sid Lee’s first campaign for the QSR takes it in a new direction to promote its Atlantic Canada Lobster offerings.

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Up to the Minute: One Show submission changes

Plus: Another agency buy for CHR Group, new offices for Vibrant and Ariad and other news you might have missed.

MC

MasterCard showcases its everyday uses

The brand wants Canadians to know its cards are as commonly accepted as its competitors.

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Up to the Minute: A new face for Lowe and Partners

Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.

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British Airways tests your Canadianness

The airline is looking to attract Canadian millennial travellers by tapping into their sense of humour and national pride.

Raptors

Brands bet big on the Raptors

MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.