Articles Tagged ‘carat’

Barbie

Barbie packs some power

The brand’s new global campaign is all about showcasing how girls can be superheroes in their everyday lives.

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CASSIES Silver: Taking the fat and boredom out of pork

Les Eleveurs de porc du Quebec tackled two perceptions about the meat with re-education efforts.

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Fisher-Price waxes poetics

The brand wants parents to slow down and enjoy a few moments of play, with a touching new video.

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Smirnoff comes down to earth

It’s not about having the most epic night of your life anymore, so the Diageo brand changed its tune to focus on everyday drinking moments.

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Welcome to Reebok’s Freak Show

The sports brand is kicking off a year-long global campaign to tap into the burgeoning social community of tough-fitness junkies.

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Inside MasterCard’s gift-giving plan

What’s more “priceless” than kids unwrapping toys on Christmas? The credit card co jumps on the giftvertising trend.

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Barbie inspires altruism

The Mattel brand wants girls to “wish it forward” with its first Canadian-specific CSR initiative bowing this holiday season.

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Barbie wants girls to be their own bosses

The Mattel brand is hoping to get more girls excited about being entrepreneurs later in life with a new Career line doll.

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Target springs into patio season

The retailer hosted an impromptu outdoor party in Toronto yesterday to celebrate the first nice weather days after a long winter season.

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Trends gaining (and losing) steam

Keep an eye on these marketing buzzwords and buzz topics that are starting to make the rounds, or die a slow death.

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Activia brings back the belly

A new year-long, integrated campaign from the Danone brand featuring Shakira is set to launch Sunday.

Hot Wheels Track Builder Challenge Exhibit

Hot Wheels launches an interactive exhibit

Housed in Toronto’s AGO, the giant racetrack includes a live stream and Twitter-powered switches and lights, and invites kids to build their own epic structures.

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Monster High gets Ghoulish in Toronto

The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.

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Adidas gets interactive

The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.

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Target heads to school

The retailer is targeting fashion-forward kids and their moms with its first Canadian back-to-school season push.