Articles Tagged ‘carat’

Force Supreme Youth Serum

Three things: 2012 retail trends

Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.

Copied from Media in Canada - RONA

Rona brings it home

The home improvement company has launched a new TV campaign that aims to tell Canadians about its true patriot love.

Freedom551

Who’s that brand?

Brands like Freedom 55, Subway and Ontario Tourism are going logo-less this fall.

Copied from Media in Canada - RonaOlympic

Rona renovates its Olympic sponsorship

The home reno retailer is activating its fourth sponsorship of the Games with a larger investment in digital media, as well as a comical TV spot.

Wonka Count Good Floor Display May 2012

Wonka crowdsources a new anthem

In its first Canadian promo, the candy brand launches a contest that is immediately accessible in-store through mobile.

HandshakeFlickrBuddawiggi-300x224

Dentsu acquires Aegis Group

The Japanese company purchased the London-based Aegis in a deal made last night.

lp_800

Next Media Stars: Charland remixes online to launch a new Loto-Quebec game

The strategic digital planner at Carat makes interesting use of online video to promote a game that’s played in-store.

Barbie

Mattel opens the doors to Barbie’s closet

The brand has launched a cross-platform campaign aimed at reaching both young girls, as well as older fans of the brand.

JasonWuforTarget

Target to launch Toronto pop-up

The US chain will launch the one-day event next week with items from its limited edition Jason Wu collection.

Subway

Subway creates new days

The QSR has launched its first radio campaign for the Sub of the Day, aimed at commuters.

Reebok

Reebok Hockey casts its own players

The sports equipment and apparel brand powers its products in a new slapshot campaign.

NMS

Next Media Star

Carat’s Shahnaz Mawji impressed our media jury with her work bringing Barbie and Ken to life for Mattel.