Articles Tagged ‘Carl Pichette’

IGAholiday

IGA shares another food-centric holiday story

The Quebec grocery chain once again puts the focus on emotional connections and standing out during a hectic season.

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IGA brings tattoos to life with AR

Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.

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IGA taps into holiday cooking occasions

An animated spot and a cookbook are part of a campaign that aims to spark a love for cooking among kids and families.

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IGA experiments with live harvesting

Customers familiar with the banner’s “Frait du Toit” rooftop garden can now watch their produce being hand-picked.

McDonalds

McDonald’s means business in Montreal

Some tough negotiations with the Habs’ newest player go down in the spot for the QSR’s latest menu item.