Articles Tagged ‘Carlos Moreno’

SickKids_1

Creatives’ insights: Why SickKids ‘VS’ meant letting go

Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.

SickKids1

SickKids turns its focus to moms

The latest “VS” spot puts family matriarchs at the centre of a new charitable giving drive.

Cossette_New-Hires-622x437

The top agency stories of 2015

We continue our look at what shaped the industry 2015, this time through our most-read news out of the agency world.

Cossette

Two new creatives for Cossette

Former Anomaly and long-time BBDO creatives Craig McIntosh and Jaimes Zentil join the shop.

shutterstock_184329869

CMA Awards judges revealed

Cossette’s Carlos Moreno and Canadian Tire’s Susan O’Brien are set to co-chair this year’s committee.

Cossette_New Hires

Peter Ignazi and Carlos Moreno join Cossette

The ECDs have left BBDO to assume the role of co-CCOs as Cossette refocuses on its expansion plans.

skittles

Struck by a rainbow

Skittles’ new online documentary puts a “WTF” twist on emotional advertising.

PEC

Redefining progress

Prince Edward County wants to make city dwellers long for a simpler, more authentic experience.

shutterstock_167890163

Trends gaining (and losing) steam

Keep an eye on these marketing buzzwords and buzz topics that are starting to make the rounds, or die a slow death.

Peter Ignazi_head

Creative Report Card: Odd jobs and creative outlets

This year’s top CDs, including BBDO’s Peter Ignazi (pictured) share stories of past employment, secret talents and side projects.

mad men

Stuck in a Mad Men era

In part two of strategy’s diversity series, we examine why agencies struggle to get women and visible minorities up the ranks.

Carlos Moreno

Creative Report Card: CD winners and runner-up

The pair from BBDO share how luck played into their win.