Articles Tagged ‘Caroline Losson’

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Keurig heats up the competition

The brand puts a cheeky spin on how it stacks up against Tassimo in a new campaign.

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Keurig makes things simple

A new multi-platform campaign uses a cheeky tone to bring the convenience of single-serve coffee to the forefront.

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Caroline Losson leaves Agropur

The Natrel marketer has moved from milk to coffee, taking a role at Keurig Canada.

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Montreal firm takes neuromarketing online

Neurometric’s new platform aims to make that kind of pre- and post-campaign testing more accessible.

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2015 Marketers of the Year

Check out the six winners who nabbed top honours this year.

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Marketers of the Year: Modernizing milk

Agropur’s Caroline Losson is on a mission to make Natrel more than just a milk brand.

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PR AOY jury

Check out this year’s PR judging panel.

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Last chance: weigh in on the state of the industry

Tell us your thoughts on the marketing world, plus vote for Marketer of the Year.

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Advertising by the numbers

Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.

SIA

Shopper Innovation Awards jury revealed

Meet the minds who will judge the 2016 entries, plus check out the new award categories.

AOY

Digital and PR Agency of the Year judges revealed

Here are the jurors who reviewed more than 80 cases that were entered into DAOY and PR AOY.

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Natrel opens a Milk Bar

The brand brings its focus on product innovation to retail with a flagship coffee shop in Montreal.

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The passion of the marketer

Editor Emily Wexler on the characteristic driving marketers to excel at their jobs.

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What keeps marketers up at night?

We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.

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Natrel finds a festive face

As part of the brand’s first-ever holiday push, Santa Claus gets a close-up on a milk carton.