Articles Tagged ‘CASSIES 2016’

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CASSIES simplifies its entry process

Entries are now being accepted, as the awards make some big changes and remove previous restrictions.

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Canada’s very big year

Editor Emily Wexler looks back at Canadian agencies’ big haul in 2015, and how to repeat that success.

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CASSIES 2016 judges

Meet the panel behind this year’s winning cases.

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The 2016 CASSIES

This year’s awards reflect the strong Canadian showing at international awards as well as the campaigns’ results.

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Who took home the 2016 CASSIES Grand Prix?

Check out which brands and agencies produced the best “work that worked.”

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CASSIES Bronze: Jackson-Triggs has a wine for that

The brand focused on small, everyday moments that could be made more special with a glass of wine.

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CASSIES Bronze: Newfoundland and Labrador finds itself

The province targeted sophisticated travellers in search of the authentic and the unexpected.

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CASSIES Bronze: Fix Auto’s first word

The auto shop played on the f-bomb to make its brand top of mind after a collision.

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CASSIES Bronze: Mitsubishi backs up its promise

The car brand re-introduced itself to consumers and enjoyed months of record sales.

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CASSIES Bronze: Loto-Québec gets in the game

Mise-o-jeu’s campaign focused on the excitement of preparing a bet and the knowledge that goes into it.

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CASSIES Bronze: Grape-Nuts helps conquer mountains

The brand dug into its history and conjured Sir Edmund Hillary, resulting in climbing sales.

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CASSIES Bronze: Kraft brings Hockeyville south of the border

The food brand gave passionate U.S. hockey communities a way to show their pride.

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CASSIES Bronze: Kokanee’s Peak Brew

The beer brand brewed batches using local snow, winning over western Canadian hearts.

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CASSIES Bronze: Canadian Tire’s Maximum mural

The retailer used an an online campaign to show what its new power tool and accessory brand could do.

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CASSIES Bronze: Bud Light lives it up

The beer brand targeted millennials through bigger, better life experiences.