Articles Tagged ‘cause marketing’

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Why believability is the only competitive advantage

CSR experts Pamela Divinsky and Jon Duschinsky on why marketing programs aren’t enough to show you care.

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Cause engagement by the numbers

Do cause campaigns drive purchase intent? We break down the numbers.

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Baking in the good

Cause Company’s Marie Magnin on why cause marketing shouldn’t be siloed anymore.

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2015 Cause + Action deadline coming up

You have less than one week to submit for the awards that applaud brands for making a difference.

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Just two more weeks until Cause + Action deadline

The awards celebrate brand campaigns and programs that have a positive impact on the world.

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Access to clean water top concern for Canadians: study

CSR campaigns helped companies get a 5% sales boost, and other findings from Nielsen’s cause marketing report.

Back page: Award-winning cause marketing

The idea is the simple part, according to this month’s design from Grey Canada.

The new do-good lexicon

Is it time to ditch “cause marketing” from your vocabulary?

Unclench, show solidarity & celebrate the good

From strategy‘s latest issue, publisher Mary Maddever on guilt and why good cause campaigns don’t deserve to be dissed.

Editorial: The age of cynicism

From strategy‘s May issue, editor Emily Wexler on CSR authenticity, critical observation and which spot brought her to tears.

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McDonald’s takes top Cause + Action honours

With work by Cossette, the QSR is the overall winner of this year’s awards celebrating brands’ great cause marketing campaigns.

Cause + Action overall winner: McDonald’s home is where the heart is

Find out what made the QSR’s cause campaign rise to the top.

Cause + Action Awards: Valin suits up to stir social change

The Quebec clothier shows how a low-cost campaign can have a high impact.

Just cause: the power and need of shared value

HSF’s Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.

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Cause marketing: showing results over showing off

Aldo Cundari argues that agencies can do more than just promote themselves and a worthy cause; they can actually be part of the solution.