Articles Tagged ‘CBC’

MEC group photo

MAOY Bronze: MEC’s groundbreaking year

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.

butter chicken

Milking the cooking experience

The Strategic Milk Alliance hopes to tantalize your taste buds with a new digital cooking show.

July/Aug cover

Getting serious about killer content

We may not be the first to say content is king, but in our latest issue, editor Emily Wexler looks at how it’s more vital than ever.

The fight for Fall TV

Compare and contrast the battle plans from each of the major networks as we head into the new fall season.

Primetime faceoff: CBC 2.0

Can a new programming strategy revitalize the pubcaster amidst its budget cuts and NHL loss?

TheAmericans2

The battle’s on, everywhere

To win in digital, media cos have been busy beefing up catch-up services and launching original online content.

Co-chair Judy Davey, EVP activation, ZenithOptimedia, addresses the audience

BCON Expo 2014

Did you miss the branded content conference? Our photo gallery will make you feel like you were part of the action (sort of).

instagram timeline

Brands play on Instagram

As the social app’s user base swells, brands like Madewell and the TSFF are rolling out mass-market campaigns to drive followers.

Copied from Media in Canada - CO1_COR_P16075_Kaillie_4.indd

The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.

shutterstock_108794816

Marketing trends: what’s hot and not

Shorter videos and native advertising are deemed in, as hashtags and prankvertising are considered to be on their way out.

IMG_4588 - wheel

The hits keep on coming

Radio has stared down every competitor it has faced, but will changing consumer habits finally force it to blink?

KirstineStewart_1

Meet the new leaders

Q&As with the new head of Twitter Canada, Kirstine Stewart, and Samsung’s new VP marketing, Mark Childs.

TheSocialhighres

Fall TV: Canadian networks talk up daytime TV

The daytime viewer demographic is expanding, and a new brand of talk TV is stepping in to create social media-friendly water-cooler fodder for the wider, changing audience.

MO2_CS_1003_0242.NEF

Networks take to the web

CTV, CBC and Shaw’s Showcase are creating digital extensions of TV shows or repurposing webisodes for broadcast. Here’s a few to watch out for this season.

OOH_01

AToMiC Awards: Trends in marketing

Celebrating Canada’s best media innovation, technology and content mash-ups.