Articles Tagged ‘CCM’

Caroline Losson

View from the C-Suite: Caroline Losson laces up her skates

The CMO of CCM is working to bring emotion to the hockey equipment space.

Corner Office

Corner Office Shifts: Caroline Losson moves to CCM

A round-up of senior-level changes you may have missed.

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CCM presents the art of hockey

The sports equipment brand is highlighting the power of its new Tacks stick with a musical campaign.

CCM

Check it out: CCM taps athletic drive

A new campaign brings in a young gun to show what it means to be “Made of Hockey.”

bouchardfrechette

Cossette Montreal strengthens digital team

The shop’s new hires include Five co-founders Martin Bouchard and David Frechette.

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Cossette hits the ice with CCM

The agency will review the hockey brand’s digital strategy and design its new web presence.

ccmtacks

CCM brings Tacks into the now

Bringing a skate brand back after 10 years meant finding a way to highlight both legacy and innovation.