Articles Tagged ‘cfl’

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Belairdirect goes beyond the stadium

In a multi-faceted “Football Simplified” campaign, the insurance company looks to reach a larger number of fans.

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CASSIES Bronze: Fisherman’s Friend tackles first world problems

The no-nonsense “Suck It Up” campaign by Giants & Gentlemen took inspiration from the brand’s Original Extra Strong product.

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Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

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Behind the CFL’s latest step to gain young fans

The league’s head of marketing and content on why a new mobile game makes sense.

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CFL asks Canadians to huddle up

The league’s new brand spot issues an invitation to casual fans to engage with it in the country’s 150th year.

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57 million sports nerds can’t be wrong

Pound & Grain’s Scott Lew on why marketers should think differently when it comes to the fantasy sports fan.

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The CFL welcomes the LGBTQ community

The league is rolling out a new clothing line and spreading the message that its stadiums are safe spaces, no matter who you love.

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What is Toronto Argos football?

The city’s CFL franchise launches a new campaign to build hype ahead of the season.

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Up to the Minute: Dentsu Aegis ups its data game

Plus: New hires at Zulu, Unitas and Brad, and more news you may have missed.

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The CFL shows what it’s made of

The football league unveils a new logo and brand anthem video as it continues its push to attract new fans.

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CFL names new head of marketing

Christina Litz takes on the role, while several other senior-level staff have been given expanded positions.

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Inside the CFL’s digital drive

The league’s playbook has been overtaken with online content moves and a dive into data as it looks to connect with fans in new ways.

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Habs ranked strongest sports brand in Canada

A new report from Insightrix also looked at which sponsor brands came out on top for sports fans.

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Up to the minute: Time for Client of the Year

Plus, WD-40 gets a new digital shop in Canada, and more news from the past two weeks.

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CFL tackles the casual fan

The league’s new fantasy app aims to get people engaged throughout the season.