Articles Tagged ‘Cheerios’

Cheerios

Cheerios builds a wall of cheer

The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.

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Strategy Awards 2016 shortlists: Part Four

We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Evolution Strategy category.

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Honey Nut Cheerios makes multicultural buzz

The brand launches its first big push targeting South Asian Canadians with a health-oriented focus.

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Cheerios go gluten-free

Following the move in the U.S., General Mills says cheerio to wheat, rye and barley in its whole oats supply for the market here.

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Cannes Contenders 2016: Campaigns creating buzz

From bees to banking, check out some of the campaigns that industry folks think will roar.

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Marketer of the Year: The Doolan effect

A purpose-driven approach by General Mills’ director of marketing has brought new relevance to some of the country’s oldest brands.

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The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

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AToMiC Awards: Old brands, new tricks

You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.

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A call for more inclusion

In her latest editorial, editor Emily Wexler pontificates on what “normal” in advertising should really be.

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Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

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Yes we Cannes: Dads and a colourful doc

Our look at this year’s Lions contenders begins with a family spin on familiar little Os and a WTF take on emotive ads.

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Who exactly is your consumer these days?

In part three of JWT’s Trend Report, we ask, do you know who your consumer is? Say goodbye to gender roles and ageism.

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Which food brands are tops with Canadians?

“Convenience” was the overarching theme in this year’s Canadian Family Food Awards.

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Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

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Why agencies should embrace their ‘feminine’ side

Marketel’s Jessie Sternthal says go ahead, let your emotion out.