Articles Tagged ‘Cheil’

Cheil Team

Cheil Canada bolsters creative department

A new team is the latest addition made since the agency hired a new ECD last year.

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Old Blood Gin creates its own story

To stand out in a category dominated by older spirits, the challenger brand tells far-fetched tales about its origin.

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Samsung aims to ‘Do Bigger Things’ at the Olympics

Why and how the brand has partnered with Team Canada on a campaign to promote its latest smartphone.

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Cannes 2017: Creative for creativity’s sake?

An expert panel discusses whether the best work wins, or if juries are getting played by emotional cause work.

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Yokohama celebrates its craft

The tire brand uses craftspeople to highlight its roots in innovation.

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The frightening reality of VR

Samsung takes on your fears as it adapts a global platform to Canada.

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Cheil hires new ECD

Michael Murray takes over the creative department as previous leader Nelson Quintal moves to a global role.

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Cheil Canada hires new planning lead

Scott Suthren from Innocean joins the agency as VP of planning.

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Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.

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Marketers of the Year: Bringing Samsung to life

Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.

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Caring for the caregivers

Health care co Saint Elizabeth launches a new brand with a campaign dedicated to the “invisible” among us.

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Samsung seeks some passion

The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.

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Lining up for Samsung’s new phone

To promote the launch of the new Galaxy S6, a virtual contest gives consumers a different way to stake their claim.

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Cause + Action: Samsung looks autism in the eye

The electronics co created an app that helps kids with autism learn interpersonal skills, and launched it in Canada.

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Samsung gets personal

Mark Childs gives the skinny on the launch campaign for the Note 4 smartphone, and why the brand used customization to reach millennials.