Articles Tagged ‘Cheil’

Screen Shot 2017-06-22 at 9.51.30 AM

Cannes 2017: Creative for creativity’s sake?

An expert panel discusses whether the best work wins, or if juries are getting played by emotional cause work.

Yokohama

Yokohama celebrates its craft

The tire brand uses craftspeople to highlight its roots in innovation.

heightsskywalk

The frightening reality of VR

Samsung takes on your fears as it adapts a global platform to Canada.

Michael-Murray_Square_1[1]

Cheil hires new ECD

Michael Murray takes over the creative department as previous leader Nelson Quintal moves to a global role.

Suthren Scott

Cheil Canada hires new planning lead

Scott Suthren from Innocean joins the agency as VP of planning.

S7launchprint-622x833

Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.

_7504974

Marketers of the Year: Bringing Samsung to life

Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.

Elizz1

Caring for the caregivers

Health care co Saint Elizabeth launches a new brand with a campaign dedicated to the “invisible” among us.

shutterstock_238623745

Samsung seeks some passion

The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.

lineup

Lining up for Samsung’s new phone

To promote the launch of the new Galaxy S6, a virtual contest gives consumers a different way to stake their claim.

Samsung autism 1

Cause + Action: Samsung looks autism in the eye

The electronics co created an app that helps kids with autism learn interpersonal skills, and launched it in Canada.

GALAXY_NOTE4_018

Samsung gets personal

Mark Childs gives the skinny on the launch campaign for the Note 4 smartphone, and why the brand used customization to reach millennials.

frdge

Talking fridge

Samsung’s no-nonsense, no-annoying-sales-pitch product.

Mark Francolini

Cheil names Mark Francolini as SVP, ECD

The creative director previously worked with Young & Rubicam and Zulu Alpha Kilo.

Lindsay Prajza

Cheil hires new VP, director of client services

The 15-year agency veteran has managed accounts for shops in Canada and the U.K., such as Ogilvy, Havas and BBDO.