Articles Tagged ‘chevrolet’

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2018 Brands of the Year: Chevrolet drives the Canadian Dream

The brand’s masterbrand approach is one rarely seen in automotive marketing today.

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General Motors revs up Alexa skills

The automaker brings skills for its Chevrolet, Buick, GMC and Cadillac brands to the Canadian market.

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Chevrolet brings its app to Apple Watch

The auto brand aims to grow the audience for myChevrolet and its remote vehicle control features.

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Chevrolet pursues the ‘Canadian dream’

The automaker’s new masterbrand platform focuses on diversity and progress to connect with a broader range of drivers.

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What are car buyers looking for?

A survey by J.D. Power reveals what shoppers want from an automaker’s online experience.

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Connecting with drivers

Chevrolet and Volkswagen are both betting on teched-out cars to stay ahead of the auto industry curve.

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Chevy ‘sparks’ interest in the connected car

The automaker teased the “ultimate mobile device” as part of a launch campaign for the new model Spark.

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Chevy customizes the test drive

“Best Cruze Ever” aims to build excitement by making the test drive more convenient and personalized.

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Who’s winning the online popularity contest?

Analytics company Infegy ranks the 50 most popular brands online.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Shopper Innovation Awards: Chevrolet cars get the Bond test

The automotive co taps a Quebec personality to perform stunts with the car, earning a Silver in this year’s awards.

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Cundari named ‘Best of the Best’ at Globes Awards

MacLaren McCann and Tribal Worldwide also win Gold prizes from the Marketing Agencies Association Worldwide.

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Brands swap goods for social currency

Kellogg’s All-Bran Tweet Shop and Hot Wheels tweet-activated vending machine got consumers talking about the brands on social media.

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Chevy redefines itself

The brand launches its largest integrated campaign to introduce three new cars to the market.

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Chevrolet cars don’t cry

Chevrolet cars don’t cry