Articles Tagged ‘Chris Lund’

Nutella

Is stand-alone retail the next CPG frontier?

Why some brands are taking retail into their own hands, and how it could lead to the next chapter of in-store marketing.

OTM

Why experience is everything

Perennial’s Chris Lund on how to win with bricks-and-mortar in the digital age.

Shoes

Let’s get physical

Why news of store closures isn’t deterring online retailers from setting up brick-and-mortar shops.

shutterstock_137342978

Reports of bricks and mortar’s demise have been greatly exaggerated

Perennial’s Chris Lund’s outlook may quell your showrooming fears.