Articles Tagged ‘Chris Unwin’

creator class

Canon taps the creator community

How does a DSLR maker compete with the smartphone? Ditching ads that fall on “deaf ears,” the brand is taking a back seat by sponsoring content by creators, for creators.

Chris Unwin Bio

Would you watch your own branded content?

Free Agency’s Chris Unwin on why brands need to act like publishers.

Copied from Media in Canada - Bconmorning panel

Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.