Articles Tagged ‘Christina Litz’

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Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

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Behind the CFL’s latest step to gain young fans

The league’s head of marketing and content on why a new mobile game makes sense.

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CFL asks Canadians to huddle up

The league’s new brand spot issues an invitation to casual fans to engage with it in the country’s 150th year.

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Up to the Minute: Dentsu Aegis ups its data game

Plus: New hires at Zulu, Unitas and Brad, and more news you may have missed.

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CFL names new head of marketing

Christina Litz takes on the role, while several other senior-level staff have been given expanded positions.

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Inside the CFL’s digital drive

The league’s playbook has been overtaken with online content moves and a dive into data as it looks to connect with fans in new ways.