Articles Tagged ‘Christine Jakovcic’

_MG_7055SM

Start! Stop! Change!

We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.

atx_0011

AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best work in advertising, media and tech.

portrait_adj

Meet the new brewmaster

Christine Jakovcic is leading a reinvestment in Molson Coors’ brands, launching new products and taking on the craft beer crowd.

Carling

Carling Black Label gets a facelift

The legacy Molson Coors value brand has a new, more premium look.

Pilsner

Old Style Pilsner welcomes you to ‘Pil Country’

The beer brand builds a bar in an ice fishing shack to bring new and old drinkers together.