Articles Tagged ‘Christine Jakovcic’


Molson Coors names new CMO

Martin Coyle joins from the company’s U.K. and Ireland division to take over marketing for Canada.

Christine Jakovcic_Headshot

Lessons from abroad: The holistic thinker

How a stint in Switzerland helped inform Christine Jakovcic’s approach to collaboration.


What consumer excellence means at Molson Coors

The company seeks purpose for 50 individual beer brands under a global mandate for integration.


Start! Stop! Change!

We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.


AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best work in advertising, media and tech.


Meet the new brewmaster

Christine Jakovcic is leading a reinvestment in Molson Coors’ brands, launching new products and taking on the craft beer crowd.


Carling Black Label gets a facelift

The legacy Molson Coors value brand has a new, more premium look.


Old Style Pilsner welcomes you to ‘Pil Country’

The beer brand builds a bar in an ice fishing shack to bring new and old drinkers together.