Articles Tagged ‘Christine Jakovcic’

Molson

Molson Coors names new CMO

Martin Coyle joins from the company’s U.K. and Ireland division to take over marketing for Canada.

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Lessons from abroad: The holistic thinker

How a stint in Switzerland helped inform Christine Jakovcic’s approach to collaboration.

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What consumer excellence means at Molson Coors

The company seeks purpose for 50 individual beer brands under a global mandate for integration.

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Start! Stop! Change!

We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.

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AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best work in advertising, media and tech.

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Meet the new brewmaster

Christine Jakovcic is leading a reinvestment in Molson Coors’ brands, launching new products and taking on the craft beer crowd.

Carling

Carling Black Label gets a facelift

The legacy Molson Coors value brand has a new, more premium look.

Pilsner

Old Style Pilsner welcomes you to ‘Pil Country’

The beer brand builds a bar in an ice fishing shack to bring new and old drinkers together.