Articles Tagged ‘Christmas Miracle’
And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.
CASSIES Gold: WestJet delivers surprising results
It was a happy holiday indeed for the airline when its “Christmas Miracle” video went viral and increased revenue by 86%.
Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
The viral icing on the brand cake
But first you have to bake it, editor Emily Wexler tells brands in our October issue.
Brands of the Year: WestJet reaches new heights
Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.
Canada picks up six Lions at final award show
Bringing Canada’s total up to 15, agencies took home hardware in the Branded Content, Film and Film Craft categories.
AToMiC Awards: Rethinking content, news crashing
Mock trials and newscasts helped push green messages and caught the judges’ eyes.