Articles Tagged ‘CIBC’

cibcrun

Run for the Cure goes off-script

CIBC and Cundari take a mini-doc approach for the latest campaign.

SickKids

SickKids leaves you breathless

Ahead of one of its patients carrying the Pan Am torch, the Foundation educates Canadians about cystic fibrosis.

image

CIBC looks to be #PanAmazing

The bank begins its activation around the Pan Am Games with an Instagram campaign for the Torch Relay.

Jennifer-Davidson

Jennifer Davidson joins CIBC

The former Six Pints head takes on her new VP role at the bank today.

CIBC

CIBC’s strategy to stand out

The financial co has refreshed its branding after hearing that consumers see all banks as alike.

fathersday.surp

AToMiC Awards: Documenting life in another’s shoes

Brands are using fly-on-the-wall techniques to galvanize people to give back.

shutterstock_149630039

Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

shutterstock_263063654

Social-savvy banks prove size doesn’t matter

Smaller players like Vancity are taking top spots in social media rankings because of their high engagement levels.

Retail_04_newCIBC

UP Express announces retail partners

A focus on iconic Toronto brands looks to give the service’s flagship station at Union a hyper-local feel.

cancervid

Yes we Cannes: Fighting the good fight

The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.

CIBC 2

Cause + Action: CIBC runs in someone else’s shoes

The bank evolves its “Run for the Cure” with an emotional video from the perspective of a cancer patient.

Bell Clara 2

Cause + Actions Awards 2015

Bell rides away with the top prize in this year’s awards that celebrate the best cause campaigns in the country.

20141208_CIBC_AventuraLounge_0012

CIBC says relax

The bank’s strategy to reach travelling crowds includes sleep pods and manicure stations.

TheClub_2

Weekend reading: Aeroplan grows up

As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.

Spring Money-Out 2013 March 4 – May 10

Brands of the Year: TD gets close for comfort

The bank has added a personal touch to an impersonal category to be seen as a challenger brand.