Articles Tagged ‘CIBC’

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MasterCard courts startups

The brand hopes to start a retail revolution in its quest to be thought of as not only a credit card co but also a tech giant.

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).

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TD named Canada’s best brand: study

RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.

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Brands get fowl

A bird’s-eye review and ratings of the flock of bird ads in market featuring everything from chickens to penguins.

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American Express proposes an alternative

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.

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Both TD and CIBC to offer Aeroplan credit cards

The loyalty card’s parent company Aimia has also announced a purchase agreement with the two banks, which its expects to close by the end of 2013.

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Brands stand up to bullies

As the issue of bullying dominates global headlines, a slew of Canadian brands and agencies are responding. But will brands be recognized as authentic supporters and not just background logos?

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Juniper Park and MediaCom win CIBC

The bank has confirmed that it will be working with the agencies, which take over from Publicis and ZenithOptimedia.