Articles Tagged ‘Cineplex’

Shawn Mandel

Cineplex appoints first chief digital and technology officer

Shawn Mandel will help drive the co.’s “diversification agenda.”

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2019 SIA Awards: How to be direct

Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.

Scene Gold

Cineplex rolls out Scene Gold paid loyalty tier

Currently available in Edmonton, the pilot is enticing its membership base with ways to earn faster points and get upgrades.

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Check it out: Cupid sends couples to the movies

Cineplex is promoting its VIP in-seat service with new work from Zulu Alpha Kilo.

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Brands do it for dad

With Father’s Day approaching, a look at how some companies are paying tribute.

Doritos

Shopper Innovation Awards: How to hijack the holidays

These brands found new ways to stand out during busy periods.

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Inside agencies’ best laid plans

An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.

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CASSIES Silver: Cineplex prioritizes pleasure

Zulu Alpha Kilo helped the entertainment brand build an emotional connection with audiences.

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Cineplex elevates the magic of film

The follow-up to “Lily & The Snowman” finds another heartwarming way to get Canadians to prioritize the things they love.

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Strategy Awards 2016 shortlists: Part Two

We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Connection Strategy category.

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Introducing strategy’s 2016 Brands of the Year

Check out the stand-outs from this past year, plus who to keep an eye on.

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Brands of the Year 2016: Cineplex sees the big picture

Movies and gaming and dining, oh my! How the once-traditional theatre chain is diversifying its business.

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Zulu Alpha Kilo wins a big title

The shop beat out U.S. competitors at Ad Age’s Small Agency of the Year awards show last night.

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AToMiC Awards: Cinematic ads with an emotional hook

Cineplex and CIBC brought moviegoers (and online viewers) to tears with their long-form branded content videos.

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Brands reach out to Fort McMurray

How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.