Articles Tagged ‘Cineplex’
Inside agencies’ best laid plans
An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.
CASSIES Silver: Cineplex prioritizes pleasure
Zulu Alpha Kilo helped the entertainment brand build an emotional connection with audiences.
Cineplex elevates the magic of film
The follow-up to “Lily & The Snowman” finds another heartwarming way to get Canadians to prioritize the things they love.
Strategy Awards 2016 shortlists: Part Two
We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Connection Strategy category.
Introducing strategy’s 2016 Brands of the Year
Check out the stand-outs from this past year, plus who to keep an eye on.
Brands of the Year 2016: Cineplex sees the big picture
Movies and gaming and dining, oh my! How the once-traditional theatre chain is diversifying its business.
AToMiC Awards: Cinematic ads with an emotional hook
Cineplex and CIBC brought moviegoers (and online viewers) to tears with their long-form branded content videos.
Brands reach out to Fort McMurray
How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.
Cineplex looks at the big picture
An animated short launches a new brand platform that reminds people to make time for the things they love.
Up to the Minute: M&H opens Toronto outpost
Plus: H+K wins Cineplex, more staff additions at Evans Hunt and other news you might have missed.
Rogers, Fox team up on Peanuts promotion
The telco is using the movie partnership to promote one of its mobile phone plans.
Up to the Minute: Environics hires Tims vet
Plus: Union Montreal grows, Coke’s new global shops and more news you might have missed.
Shopper Innovation Awards: Mazda drives a cinematic program
The “Mazda Massive Test Drive” app turned mobile phones into steering wheels, and the big screen into an interactive, first-person racing experience.
Maple Leaf digs into new strategy
The “Dig In!” campaign marks the first time Maple Leaf, Schneiders and Prime are promoted under one platform.