Articles Tagged ‘Cineplex’

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Cineplex looks at the big picture

An animated short launches a new brand platform that reminds people to make time for the things they love.

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Up to the Minute: M&H opens Toronto outpost

Plus: H+K wins Cineplex, more staff additions at Evans Hunt and other news you might have missed.

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Rogers, Fox team up on Peanuts promotion

The telco is using the movie partnership to promote one of its mobile phone plans.

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Up to the Minute: Environics hires Tims vet

Plus: Union Montreal grows, Coke’s new global shops and more news you might have missed.

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Shopper Innovation Awards: Mazda drives a cinematic program

The “Mazda Massive Test Drive” app turned mobile phones into steering wheels, and the big screen into an interactive, first-person racing experience.

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Maple Leaf digs into new strategy

The “Dig In!” campaign marks the first time Maple Leaf, Schneiders and Prime are promoted under one platform.

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Cineplex wants more hump dates

The brand is promoting Wednesday night dinner-and-a-movie dates to urban couples.

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Up to the minute: New agencies for L’Oreal, new work from P&G

Check out the news you might have missed this week.

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Are you entertaining?

Part one of JWT’s Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.

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How Bell has refined its plan to fight stigma

What’s changed for this year’s “Let’s Talk” campaign and how it’s influenced the telco’s CSR strategy.

Dentyne prepares daters to pucker up at the movies

Striving to become part of millennials’ pre-date ritual, the gum brand has partnered with Cineplex for its latest campaign.

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TD named Canada’s best brand: study

RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.

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SickKids brings cinema audience to their feet

SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.

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Brands we’d like to pair

From Lululemon and Blackberry to PepsiCo and Fashion Week, here are some brand partnerships that seem like matches made in heaven.

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Brand cupid

From diamonds and wine to bacon bouquets, Strategy plays brand matchmaker ahead of Valentine’s Day.