Articles Tagged ‘Citizen Relations’

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BC Children’s Hospital waxes poetic

A new holiday campaign implores Canadians to donate to help the children nestled all snug in their hospital beds.

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Tim Hortons takes good deeds national

The QSR is bringing its holiday campaign on the road.

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PRAOY Silver: Citizen’s own-the-newsfeed M.O.

The agency changed its strategy to focus on analytics and hone in on target audiences.

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Up to the Minute: Senior hires at Citizen Relations

Plus: Account wins in the PR world and more news you may have missed.

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Quaker tries to tame the morning

Move over mic drop. The brand showcases mom as the hero of the morning with its new fall campaign.

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Western Union’s more modern face

The brand taps Canadians’ selfies for a new campaign aiming to position it as a more tech-savvy brand.

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Lay’s brings the world to Canada

This year’s “Do Us a Flavour” campaign tries to continue the brand’s digital engagement with a focus on global tastes.

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Introducing the PR Agency of the Year shortlist

These are the finalists for strategy’s PRAOY award, to be handed out at a Nov. 8 gala in Toronto.

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Dyson turns the lens on robotics

The company showed off its new robotic vacuum with a photography-focused pop-up in Toronto.

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Doritos plays with…lava?

PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).

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Citizen names two new Toronto leads

Sabrina Kandasamy and Mark Carpenter take charge, marking the shop’s transition toward more strategy-forward thinking.

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The Colony Project expands to Quebec

The Citizen Relations sister shop heads to Quebec to support its client base there.

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Citizen Relations names new North American leader

Nick Cowling adds duties in the U.S. to his Canadian president role to encourage collaboration between offices.

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Ikea brings the kitchen downtown

The brand has created a tasty experience in downtown Toronto as part of its food-first approach.

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Narrative gets a new VP

Former Citizen Relations vice-president Sherry Boisvert joins the PR shop.