Articles Tagged ‘CMA’

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CMA names Kaiser Lachance as communications AOR

The PR shop’s mandate includes supporting the roll out of the body’s Chartered Marketer designation.

Artificial intelligence

Consumers want user-friendly privacy policies

CMA study shows most Canadians skim companies’ privacy policies, wishing they were more accessible and user-friendly.

SickKids

Cossette wins Best of the Best at CMA Awards

The agency takes the top prize for SickKids’ “VS.” campaign while marketing head Lori Davison is named Marketer of the Year.

Augmented-reality

AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.

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CMA launches chartered marketer accreditation

The new designation aims to bolster the professionalism of the industry.

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Up to the Minute: The new CMA board

Plus: Rooftop’s rebrand, Osheaga gets a digital agency and more news you might have missed this week.

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Doug Brooks named new CMA president

The former Coca-Cola marketer takes on the role as John Gustavson retires.

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The Super Bowl Ad Challenge kicks off

The CMA and CTV are rallying the industry to make big-game ads as good as, or better than, the U.S. Are you up to the challenge?

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CMA and CTV launch Super Bowl ad challenge

Want a chance to air a free ad during the big game? This new contest is calling for hype-worthy spots.

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Creative Report Card: Methodology

Breaking down how the rankings are determined.

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McDonald’s and Tribal Worldwide steal the CMA show

The QSR’s campaign “Our Food. Your Questions.” won the Best of the Best award and nine Golds, while Canada Goose CEO president Dani Reiss was named Marketer of the Year.

PainSquad

Cundari takes top prize at CMA Awards

The agency and SickKids won Best of the Best for the Pain Squad app, with Lowe Roche, BBDO and DDB among the most awarded agencies.