Articles Tagged ‘CMDC’

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Strategy is the mother of (real) reinvention

Mary Maddever lays out the need for greater strategic collaboration and the changes being tackled at this year’s Marketing Evolution: C-Suite Summit.

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Fast Facts: Measuring ‘short-termism’ in marketing

Researcher Peter Field illustrates the rise of the short-term at the expense of long-term gain.

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Canadian Young Lions winners revealed

Creatives from DentsuBos, Sid Lee, BBDO and Zulu are among those headed to the festival in June.

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Advertisers take a stand for sim sub at Let’s Talk

Representatives from the ACA and CMDC said removing the policy would result in substantial revenue being diverted to other platforms.

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Young Lions and Young Marketers winners announced

The winners of the Globe and Mail-sponsored Canadian awards were announced this afternoon at the CMDC conference.