Articles Tagged ‘Coca-Cola Canada’

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Coca-Cola adds to Sprite portfolio

A new flavour in Canada is part of the brand’s efforts to increase investment targeting teens and millennials.

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Shopper Innovation Awards: Two brands are better than one

Partnerships for Expedia, Coke and Interac helped the brands reach their targets.

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Powerade taps Kevin Pillar for in-store marketing

The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.

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Coca-Cola expands Smartwater line in Canada

The bubbly launch takes on an opportunity in a growing adjacent category.

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Coca-Cola brings Gold Peak tea to Canada

The new brand joins Nestea as Coke looks to increase choice in the growing ready-to-drink category.

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Which brands will Canadians see during the Super Bowl?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

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Diet Coke customizes its packaging

Consumers can have their own unique label as the “One of a Kind” program comes to Canada with a stylish bent.

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Former Coke marketer heads to NFL Canada

David Thomson has taken the managing director role at the organization.

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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Minute Maid focuses on the family

A new Canadian masterbrand platform is built on key moments, especially between parents and kids.

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Coca-Cola’s new ‘One Brand’ approach

A new global strategy that replaces “Open Happiness” will roll out in Canada next month.

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Powerade brings ‘just a kid’ to Canada

How the drink brand is leveraging a U.S. platform online and in-store to reach young men here.

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An artistic look at Smartwater

The Coca-Cola brand uses art installations to bring the design and movement of the product to life.

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Check it out: Coke brings back a classic

The brand revives its 1993 Blue Jays jingle with some help from Sid Lee.

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Throwback Thursday: Always Blue Jays fever

We take you back to the early ’90s when Coke hit it out of the park with a Jays-flavoured jingle.