Articles Tagged ‘Coca-Cola’

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Coca-Cola deemed most effective brand

This year’s Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.

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Check it out: A drinkable billboard

Does Coke Zero taste better from a giant straw?

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Nestea brings new flavours to the table

To stay competitive in the increasingly crowded iced tea category, the brand is launching two new Canada-specific products.

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A drink between rivals

Coca-Cola and MLSE extend the “Share a Coke” campaign to prove sharing happiness can break through even the oldest of rivalries.

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Coca-Cola kisses the past hello

The brand is marking the 100th anniversary of the signature glass Coke bottle with a global campaign that celebrates its place in pop culture.

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MSLGroup hires an SVP

The firm taps Caroline Murphy to expand its lifestyle business and bring expertise to paid digital and social.

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Submissions for 2015 Cause + Action awards now open

Calling all do-gooders! Did you work on a brand campaign that made the world a better place? Enter now.

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Michael Samoszewski’s marketing resolutions

Coca-Cola’s marketing VP on getting back to basics and finding a balance between functional and emotional.

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Predicting 2015′s top digital trends: infographic

From beacons to branded content, here’s an analysis of the digital trends that are top of mind going into the New Year.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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DAOY Silver: From A to Zulu: how to stick to your creative guns

Nothing’s stopping this indie shop from being the most creative company in the world.

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Holiday giftvertising

We know you’re still focused on Halloween, but we couldn’t resist coming up with a few ideas to help brands be festive this season.

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It was a very good year

Despite woes over globalization and shrinking budgets, Max Valiquette looks on the bright side.

Personalize to push purchasing

Retail needs to up its game with tech and customization, says Launch!’s Kelly McCarten.

Launch Event Of The Diet Coke Get A Taste Style Bar Featuring The Exclusive Diet Coke Curated Fashion Collection In Partnership With Online Luxury Retailer Gilt.com

Diet Coke gets fashionable

Need a break? The Coca-Cola line wants you to spend it with them, browsing the brand’s curated clothing collection on Gilt.com.