Articles Tagged ‘Coca-Cola’

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Zulu Alpha Kilo resigns Coke

The agency has given up the assignment after four years of working together, according to industry sources.

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Verdict: Canadians sharing Coca-Cola

The soft-drink maker tapped into the power of personalization to get a bump in brand love.

Launch! adds retail might to its ranks

The shop has brought in new blood to lead retail strategy and planning for its Dairy Farmers of Canada account.

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Print your own gear from old Coke bottles

In partnership with singer Will.i.am, Coca-Cola jumps on the upcycling train with a 3D printer that turns plastic bottles into art.

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It’s hip to reduce, reuse and recycle, once again

Disposable products are so last century. JWT Intelligence’s latest trend looks at brands tapping into the “circular economy.”

Coca-Cola gets personal

A special Coke for Tom, Dick and Harry? The brand is bringing its successful global campaign to Canadian audiences with customized bottles and cans.

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Throwback Thursday: strategy in 1993

For our 25th anniversary, we’re travelling through time. In ’93, Ammirati Puris opened its doors and Walmart got help from Loblaws.

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Still no Lions for Canada

Our country comes up empty once again in the Mobile, Media and Outdoor categories, while agencies from Brazil, Peru and Australia take the top prizes.

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Art and copy folks on the move

On the heels of Nellie Kim and Chris Hirsch’s departure, John St. announces three new creative faces, while FCB taps a senior AD and Grey Canada brings in an ACD.

AToMiC Awards: Cause marketing, touching consumers across channels

Technology and risk-taking earn buzz with this crop of winners.

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Trust is key to brand loyalty: study

A new Reader’s Digest survey finds Tim Hortons, Toyota and Coppertone are among Canadians’ most trusted brands.

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AToMiC shortlist: part seven

And that’s a wrap! Strategy releases the final nominees in Tech and Transmedia, just in time for Thursday’s show.

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Doing simple sh*t well

Hotspex’s Fiona Stevenson and Shelli Baltman rant against the over-complication of innovation.

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The customized era

Iconic brands like Oreo and Harvey’s are tapping into consumers’ need to feel in control.