Articles Tagged ‘Coca-Cola’

Harvey's3

The customized era

Iconic brands like Oreo and Harvey’s are tapping into consumers’ need to feel in control.

Mark[1]

Cheil Canada hires two

Mark Ferris heads to the agency from Coca-Cola to become director, retail experience, while Vivian Gagliano joins as director, integrated solutions.

Bell

2014 Cause + Action awards open for submissions

The entry deadline for strategy‘s annual awards, celebrating brands making a socially responsible difference, is Feb. 14.

Sunni.Cannes

Sunni’s shining career

As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.

Copied from Media in Canada - coca cola kindness

Coca-Cola opens happiness with kindness

On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.

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Unilever and Coca-Cola most effective marketers globally

The two CPG brands topped the global Effie’s Effectiveness Index, alongside WPP and Ogilvy & Mather on the agency side.

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Zulu Alpha Kilo hires six

The hires come after the Toronto agency picked up the Interac account in April.

PRESS PHOTO

Zulu Alpha Kilo promotes Mike Sutton to president

The change will free up now-CEO Zak Mroueh from the day-to-day management of the company to focus on the agency’s creative output.

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Coca-Cola Zero grabs the moment

The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.

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Cause + Action: Coca-Cola helps WWF protect the polar bears’ home

Coca-Cola and WWF brought the fragile arctic ecosystem to Canada via a temperature-controlled and interactive display, asking Canadians to pledge their support to protect the polar bear’s habitat.

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Earning trust: CSR is the new sink or swim factor

Coca-Cola’s Shane Grant on earning trust through smart partnerships

coke

Coke launches anti-obesity campaign

The brand has launched its first campaign based on health and wellness in Canada, as part of a global initiative on the subject.

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Pepsi Taste Challenge exceeds targets

After a 10-year hiatus, the retail- and event-based campaign drove up market share over its summer and September run.

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MMVAs sets a personal branded record

Five of the 13 commercials during Sunday’s MuchMusic Video Awards will be branded content for sponsors including Coca-Cola, Get a Load of Milk and BlackBerry.

Covers

Youth marketing that pops

As Coca-Cola cranks up the volume on Covers and bows “Move to the Beat,” strategy talks to Canadian president Nicola Kettlitz about how the brand is engaging teens through music and social media.