Articles Tagged ‘Coke Zero’

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Coca-Cola taps old favourites for big holiday push

The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.

Taste the Feeling 4

Coca-Cola’s new ‘One Brand’ approach

A new global strategy that replaces “Open Happiness” will roll out in Canada next month.

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Check it out: A drinkable billboard

Does Coke Zero taste better from a giant straw?

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AToMiC shortlist: part four

In the fourth list of finalists, strategy reveals potential prize-takers for the best digital and broadcast programs.

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Coca-Cola Zero grabs the moment

The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.