Articles Tagged ‘Coke’

Coca-Cola Zero Sugar_Mini Bottle_B

Coca-Cola looks to score big with small bottle

The beverage giant has developed a Mini bottle to reach those on-the-go and cater to demands for smaller portions.

Play a Coke - The Hive

CASSIES Bronze: Coke bottles shareable music

The Hive turned the brand’s iconic bottle into a music player.

Gun

Is the newest stunt no stunt at all?

Creative consultant Karen Howe on why it might be time to retire stunt-vertising.

Jays

Throwback Thursday: Always Blue Jays fever

We take you back to the early ’90s when Coke hit it out of the park with a Jays-flavoured jingle.

realthing

The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

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Happy holidays adland!

Strategydaily is closing shop until Jan. 5, and to bid y’all adieu here’s our holiday greeting written ‘specially for you.

share a coke

Verdict: Canadians sharing Coca-Cola

The soft-drink maker tapped into the power of personalization to get a bump in brand love.

Infographic: Big brands command big sales

True fact: the U.S.’s annual serving of Lay’s chips is heavier than an aircraft carrier, and other massive consumption info.

Open

Throwback Thursday: strategy in 1992

For our 25th anniversary, we’re travelling back in time. In 1992, McDonald’s tried home delivery and Taxi got its start.

coke

Coke launches anti-obesity campaign

The brand has launched its first campaign based on health and wellness in Canada, as part of a global initiative on the subject.

Covers

Youth marketing that pops

As Coca-Cola cranks up the volume on Covers and bows “Move to the Beat,” strategy talks to Canadian president Nicola Kettlitz about how the brand is engaging teens through music and social media.