Articles Tagged ‘Commonwealth//McCann Canada’

Screen Shot 2018-09-07 at 9.52.22 AM

2018 Brands of the Year: Chevrolet drives the Canadian Dream

The brand’s masterbrand approach is one rarely seen in automotive marketing today.

chevyalexa

General Motors revs up Alexa skills

The automaker brings skills for its Chevrolet, Buick, GMC and Cadillac brands to the Canadian market.

Teaser2[3]

Chevrolet pursues the ‘Canadian dream’

The automaker’s new masterbrand platform focuses on diversity and progress to connect with a broader range of drivers.