Articles Tagged ‘ComScore’

Man using mobile payments online shopping and icon customer network

Mobile outpacing desktop for online shopping

New research by Comscore finds unique visitors to retailers’ mobile websites has grown 13% since 2016.

New Amsterdam - Season: Pilot

Fall TV’s balancing act

Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.

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The battle for cross-platform data

Addressability places the internet in conflict with all legacy media, and so far it’s winning.

Jenna Marbles greets fans on the YouTube FanFest red carpet

Online video grows up

Is it time advertisers got over their misconceptions about working with digital video creators?

Making the message fit the medium

Pollin8′s Lauren Richards on today’s mediascape, and how it’s still all about the right timing, audience and communication.

The analytics dilemma

Has Canada come any closer to a cross-platform measurement solution? Sadly, it’s mostly still a pipe dream.