Articles Tagged ‘Connie Stefankiewicz’

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2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.

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Marketers of the Year: BMO’s CMO Effect

Connie Stefankiewicz’s leadership has created a more human effect for the brand, from the TV to the basketball court.

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BMO rolls out the “Ball-Star”

In time for All-Star Weekend, the bank looks to an anthropomorphic basketball to reinforce its connection to the game.

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Experiencing the ‘BMO Effect’

A new brand platform adds some humour to the bank’s focus on the “human touch.”

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FCB wins BMO business

The shop takes over the bank’s branding work from Y&R, while KBS’ purview within the bank’s “agency of collaboration” model expands.