Articles Tagged ‘Connie Stefankiewicz’
2017 Marketers of the Year
Meet six change agents who took risks and reaped rewards for their brands in 2016.
Marketers of the Year: BMO’s CMO Effect
Connie Stefankiewicz’s leadership has created a more human effect for the brand, from the TV to the basketball court.
BMO rolls out the “Ball-Star”
In time for All-Star Weekend, the bank looks to an anthropomorphic basketball to reinforce its connection to the game.
Experiencing the ‘BMO Effect’
A new brand platform adds some humour to the bank’s focus on the “human touch.”
FCB wins BMO business
The shop takes over the bank’s branding work from Y&R, while KBS’ purview within the bank’s “agency of collaboration” model expands.