Articles Tagged ‘consumer trust’

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Do consumers trust fintech?

A new survey suggests ways brand loyalty is having an impact on the growth of new players in the financial space.

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Cynicism runs rampant among consumers

Canadians feel like the system is working against them. And brands, you’re part of the system.

Editorial: The age of cynicism

From strategy‘s May issue, editor Emily Wexler on CSR authenticity, critical observation and which spot brought her to tears.

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Investing in trust

Want to be considered a trustworthy brand? Set aside one-off cause programs for long-term commitments that show the difference your company is making.