Articles Tagged ‘consumerology’

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Consumers plan to cut spending again this year: study

Bensimon Byrne’s latest Consumerology Report finds concerns over the cost of living are high.

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Consumerology: Selling asset-light

Bensimon Byrne’s Max Valiquette looks at the need for brands to adapt from selling goods to selling services.

Max Valiquette

Consumerology: Don’t tweet angry

Bensimon Byrne’s Max Valiquette muses on how brands should respond (or not respond) to angry social media rants.

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On tacos and fashion

Bensimon Byrne’s Max Valiquette muses on what shopper marketers can learn from the unlikeliest of pairings.

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Facebook, shopper marketing and you

In his column this month, Max Valiquette from Bensimon Byrne looks at the opportunities of the social network at shelf level.

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Canadians favour online customer service

In this month’s Consumerology, Bensimon Byrne’s Max Valiquette examines why retailers need to make CS top-of-mind.

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Customer service: Front-line or last line?

In this month’s Consumerology, Bensimon Byrne’s Max Valiquette looks at the changing face of CS reps in an online world.

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Consumerlogy: Defending the indefensible – the QR code

Bensimon Byrne’s Max Valiquette finds shopper marketing hope in oft-poorly used black-and-white dots.

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Consumerology: Look to those most immersed in social network for future

Bensimon Byrne’s Max Valiquette says Canada’s most engaged social media users want more discounts and coupons.

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Consumerology: The social media brand problem (or the 25% solution)

Bensimon Byrne’s Max Valiquette says brands need to become more coherent in social networks to encourage consumer connection.

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Consumerology: Micro-social networks provide more POP options

Bensimon Byrne’s Max Valiquette on how micro-social networks can help shopper marketers provide consumers with more compelling offers.

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Consumerology: Thinking broadly about pharma

Bensimon Byrne’s Max Valiquette on why pharma brands have to define the category in its broadest context, or risk being left behind.

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Consumerology: It ain’t easy being green

The environment has become less important to Canadians, and Max Valiquette looks at what this means to shopper marketers.