“Cook This Page” » strategy

Articles Tagged ‘“Cook This Page”’

Trial_Cook This Page Image2

Taking a hands-on approach

How interactive executions helped brands drive trial and smash stigma.

Cook This Page Image

Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

_DSC8274

Who snagged an AToMiC Award?

Winners from Wednesday’s gala include SicKids and IKEA, each taking a Grand Prix for smashing advertising conventions.

Solar panels

2018 CRC: IKEA’s wonderful world

From quirky to inclusive, the #3 brand on this year’s list shifts its marketing toward CSR.

SickKids VS COVER1

Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.

LeoEmojis

Design AOY Gold: Leo Burnett’s evolution by design

Utility takes the shop’s designs to the next level.

Untitled

IKEA’s ‘Cook This Page’ picks up a Grand Clio

The Leo Burnett-led campaign adds another win following success in Cannes.

ROM18005

Creatives’ insights: The heart behind ‘Cook This Page’

Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.

376810_f345a2bcd33f48f18a60b09070eb2327

Cannes 2017: Canada gets 20 more shortlist mentions

Leo Burnett, Rethink and others got their first nods of the festival on the Cyber, Promo, PR and Outdoor shortlists.