Articles Tagged ‘Cory Eisentraut’

hotels.com

Hotels.com tries to rename the August long weekend

In a campaign stunt on Twitter, the travel site sourced ideas for a consistent name to be used across Canada.

JWT Reloads

J. Walter Thompson names ECDs

Ari Elkouby and Cory Eisentraut’s new roles are among a number of recent additions to the agency’s ranks.

Greenfield

Greenfield goes meatless on Mondays

The Maple Leaf-owned company encourages consumers to do the same and contribute to a more sustainable planet.

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New Balance vs. the gym

The brand’s new campaign introduces a global tagline to Canada and makes fitness centres an antagonist.

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AOY jury

Check out the marketers and agency execs who made up this year’s judging panel.

newbalance

New Balance makes a trip to the other Canada

The shoe brand celebrates a pair of sneakers exclusive to the North with a surprise south of the border.

AOY2

Agency of the Year judges revealed

Here are the jurors who spent the past two weeks reviewing almost 160 cases that were entered into AOY and MAOY.

"Who wants to play video games?"

Gamification is everywhere

How brands are tapping into consumers’ desire to keep on winning.

cory

Havas adds three senior creatives

Cory Eisentraut will help rebuild the creative department as VP, creative director in Toronto, along with a new ACD and senior art director.

Canon

Yes we Cannes: Experience this

Our latest peek at Canadian work that’s Lions-worthy highlights four campaigns that are all about experience.

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Yes we Cannes: All about the kids

Our latest look at Canadian contenders at Cannes includes three campaigns focused on the future.

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Yes we Cannes: Campaigns for a cause

Our look at potential Canadian contenders at Cannes highlights two campaigns focused on bringing about positive change.

Once More

Top Cannes contenders: Branded Content

With an extended Cannes deadline, strategy continues to count down the campaigns most likely to win big at this year’s festival.

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Top Cannes contenders: Creative Effectiveness

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

marmot

Adopt a cause

Strategy picked a few lesser-known causes and asked experts to build a CSR program for a brand they thought could partner up with an organization.