Articles Tagged ‘Cossette Media’

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Koodo goes deeper into ‘Choose Happy’

The telco leans more into talking about its offering while maintaining its light-hearted creative.

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General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

kitchenaid

KitchenAid builds its social approach

How a gingerbread recreation of Toronto landmarks fits into the brand’s social media strategy.

Maytag

Meet Maytag’s new family

The brand uses a family of eight (including six grown sons) to showcase its new appliances.

Participaction

ParticipAction’s Canadian play list

The organization’s Canada 150 campaign centres on physical activity (including snow shovelling) being in our DNA.

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Check it out: The impact of trash on Montreal

The city’s new out-of-home campaign surrounds citizens with their garbage to get them to clean up.

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Up to the Minute: Rain43 names new creative leaders

Plus: Clio Awards announce judges and more news you may have missed.

Liberte

Taste this: Liberté gets a new focus

The Greek yogurt brand has a new platform and its focus is (hint: tastefully) simple.

Telus

Telus gives up some secrets

The telco’s latest humorous spots tap into the brain behind your smartphone.

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Up to the Minute: New project for Launch*pad

Plus: a new agency for ALS, the government expands Cossette’s media duties and more news you might have missed.

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Vision7 restructures

Four operating divisions and new additions to the management team chart the course for international growth.

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Telus hears your screams

With “Expect More” the telco opens the lines of communication with customers and admits it can do better.

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Koodo gets satisfaction

El Tabador steps out of the ring (sort of) as the telco looks to differentiate itself with a new platform emphasizing happiness.

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Royal Canadian Mint uses change to tell our stories

The Mint’s TV spots feature coins being used to showcase Canada’s 150-year history in an animated way.

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Google Glassing the road less travelled

Royal Roads University wanted to bring its classroom to the world, so it teched-out some students for a virtual tour.