Articles Tagged ‘Cossette Media’
Nature Valley simplifies the great outdoors
A new campaign capitalizes on the insight that it’s not just technology keeping kids and families from enjoying nature.
Cossette promotes four in Quebec
Four long-time staffers have expanded roles across disciplines in Montreal and Quebec City.
Maytag’s more reliable Canadian home
The brand uses a news story as the hook for its Canada 150 campaign around dependability.
Koodo goes deeper into ‘Choose Happy’
The telco leans more into talking about its offering while maintaining its light-hearted creative.
General Mills brings back ‘Bring Back the Bees’
The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.
KitchenAid builds its social approach
How a gingerbread recreation of Toronto landmarks fits into the brand’s social media strategy.
Meet Maytag’s new family
The brand uses a family of eight (including six grown sons) to showcase its new appliances.
ParticipAction’s Canadian play list
The organization’s Canada 150 campaign centres on physical activity (including snow shovelling) being in our DNA.
Check it out: The impact of trash on Montreal
The city’s new out-of-home campaign surrounds citizens with their garbage to get them to clean up.
Up to the Minute: Rain43 names new creative leaders
Plus: Clio Awards announce judges and more news you may have missed.
Taste this: Liberté gets a new focus
The Greek yogurt brand has a new platform and its focus is (hint: tastefully) simple.
Telus gives up some secrets
The telco’s latest humorous spots tap into the brain behind your smartphone.
Up to the Minute: New project for Launch*pad
Plus: a new agency for ALS, the government expands Cossette’s media duties and more news you might have missed.
Vision7 restructures
Four operating divisions and new additions to the management team chart the course for international growth.
Telus hears your screams
With “Expect More” the telco opens the lines of communication with customers and admits it can do better.
