Articles Tagged ‘Cossette Media’

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Whirlpool opens up the lunchbox

A young Syrian girl is the star in the appliance brand’s take on the importance of the mid-day meal at school.

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The&Partnership, Cossette strike partnership on Telus

A dedicated team pulling talent from both agencies will handle creative, digital and media work for the brand.

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Nature Valley simplifies the great outdoors

A new campaign capitalizes on the insight that it’s not just technology keeping kids and families from enjoying nature.

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Cossette promotes four in Quebec

Four long-time staffers have expanded roles across disciplines in Montreal and Quebec City.

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Maytag’s more reliable Canadian home

The brand uses a news story as the hook for its Canada 150 campaign around dependability.

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Koodo goes deeper into ‘Choose Happy’

The telco leans more into talking about its offering while maintaining its light-hearted creative.

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General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

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KitchenAid builds its social approach

How a gingerbread recreation of Toronto landmarks fits into the brand’s social media strategy.

Maytag

Meet Maytag’s new family

The brand uses a family of eight (including six grown sons) to showcase its new appliances.

Participaction

ParticipAction’s Canadian play list

The organization’s Canada 150 campaign centres on physical activity (including snow shovelling) being in our DNA.

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Check it out: The impact of trash on Montreal

The city’s new out-of-home campaign surrounds citizens with their garbage to get them to clean up.

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Up to the Minute: Rain43 names new creative leaders

Plus: Clio Awards announce judges and more news you may have missed.

Liberte

Taste this: Liberté gets a new focus

The Greek yogurt brand has a new platform and its focus is (hint: tastefully) simple.

Telus

Telus gives up some secrets

The telco’s latest humorous spots tap into the brain behind your smartphone.

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Up to the Minute: New project for Launch*pad

Plus: a new agency for ALS, the government expands Cossette’s media duties and more news you might have missed.