Articles Tagged ‘cossette’

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Check it Out: Deconstructing the golden arches

Cropped into small pieces, the McDonald’s logo serves as directions to nearby restaurants in a new OOH campaign.

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Canada moves up on Warc 100

Zulu, Leo, Ogilvy and FCB/Six crack the global list of the industry’s most effective agencies.

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2018 CRC: Cossette’s got global goals

The #1 CRC agency is in the midst of a creative renaissance, thanks to top CDs Carlos Moreno and Peter Ignazi at the helm.

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The 2018 Creative Report Card is out

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Grand Prix: SickKids’ resilient stance

Cossette got the hospital to act like a performance brand, using strength and power to change perceptions and break donation records.

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Tourism Yukon urges Canadians to visit now

Why wait to visit the territory’s beautiful mountainous landscapes, the tourism body asks.

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Women take the lead in CEO job-shadow program

Kellogg’s, Cossette and Amnesty International are among the brands showing students the c-suite.

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Check it Out: Handicap International gets inclusive

The organization has opted for a more culturally appropriate name in a rebranding effort led by Cossette.

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Cossette appoints first global CCOs

Carlos Moreno and Peter Ignazi will lead the agency’s creative vision and continue to build the business in new markets.

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McDonald’s hypes its latest collaboration

The QSR takes a stylish, tongue-in-cheek cue from the fashion world to generate buzz for the Big Mac with Bacon.

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Cossette restructures creative department in Montreal

As Antoine Becotte steps away as CCO, the office adopts a collaborative, multi-person leadership model.

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Via Rail says goodbye to winter driving

The company refreshes the creative approach to its “Why don’t you take the train?” message.

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2018 MOY: Building the new SickKids

How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.

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Amnesty International gift wraps its holiday message

The non-profit’s wrapping paper is a reminder that not everyone is free to spend the holidays with family and friends.