Articles Tagged ‘cossette’
Top Cannes contenders: Radio
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.
Nine powerful beer ads
In honour of St Patrick’s Day, Cossette’s Glen Hunt and Benismon Byrne’s Zeeshan Hussain pick some impactful brew ads.
Via Rail celebrates the journey
The rail co has launched an integrated campaign focused on nature’s beauty to promote its long-haul service.
Top Cannes contenders: Film Craft
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.
Shopper Innovation Awards: Chevrolet cars get the Bond test
The automotive co taps a Quebec personality to perform stunts with the car, earning a Silver in this year’s awards.
Brands play on Instagram
As the social app’s user base swells, brands like Madewell and the TSFF are rolling out mass-market campaigns to drive followers.
Top Cannes Mobile and PR contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.
CASSIES Silver: Home Depot is ‘beau’ in Quebec
The home improvement retailer faced tough compettion in the province and increased share thanks to a made-for-Quebec tagline and campaign.
Lost and found spaces
The good, the bad and the legality of guerrilla ad placements.
Jason Chaney joins Cossette
The strategist has left Montreal-based Lg2 to be part of Cossette’s executive ranks.
KBS+ adds to its creative firepower
Former Cossette creative Sacha Ouimet has joined the agency’s Montreal office as its ECD.
Cundari named ‘Best of the Best’ at Globes Awards
MacLaren McCann and Tribal Worldwide also win Gold prizes from the Marketing Agencies Association Worldwide.
Trending in 2014
We ask a few pundits to weigh in on the biggest marketing trends they expect to see in the next year.
Andrea Cook joins Cossette
The former SVP managing director at Proximity will be the new SVP national client lead at the agency’s Toronto office, taking point on CRM and the Telus mobile business.
Cossette wins Via Rail
The agency will handle the marketing communications work for the transportation company and its Via Preference loyalty program.
