Articles Tagged ‘cossette’
Government of Quebec questions openness
The provincial government has launched a new multi-platform campaign that challenges people’s perceptions about homophobia.
Intact names Cossette as AOR
The insurance company has retained the Toronto-based agency for integrated marketing, including traditional and digital media channels.
BMO’s ‘great feelings’
The financial institution was one of many Canadian brands to leverage Sunday’s Super Bowl, with a new campaign around its “making money make sense” message.
Creative Report Card: Big campaign winners
Beyond Cundari’s Pain Squad, who racked up award stage frequent flyer miles for a single campaign this year?
CASSIES Silver: Home Depot goes local to win Quebec
The home renovation retailer created unscripted moments to take second spot in the province.
Tourisme Quebec shows off its originality
The tourism board is using an out-of-home and digital campaign in Toronto to promote its new brand image.
LCBO configures the gentleman’s party
The retailer is using a rare digital-only campaign that features an interactive app to promote its premium spirits to guys.
ICA announces 2013 board of directors
The new board will be chaired by Publicis CEO Andrew Bruce.
Simons brings fluid retail design to Edmonton
The Quebec-based fashion retailer makes its mark on the West Edmonton Mall with suspended change rooms and social media photo booths.
Health Canada raises the profile on recalls
The campaign features TV and cinema spots, as well as digital and print ads, all targeted at “Dr. Mom.”
The un-siloed quest for integration
Whether from beginnings as a media-agnostic, digitally integrated agency or from a silo-heavy global network, creative houses across Canada still grapple with integration. How agencies approach the problem of meshing different creative disciplines.
More than chance: 25 years of McDonald’s Monopoly
The fast food brand celebrates a quarter century with the classic board game.
Mentos takes its roll to the streets
The candy co is asking Canadians to show their minty faces online, and creating OOH using a machine that generates images from almost 2,000 Mentos rolls.
Canadians win at the Globes Awards
The Marketing Agencies Association honours the “best of the best” in advertising in Chicago.
Simons launches in Edmonton
The Quebec department store is expanding into the West with an ad campaign that incorporates QR codes in the creative.
