Articles Tagged ‘cossette’

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Government of Quebec questions openness

The provincial government has launched a new multi-platform campaign that challenges people’s perceptions about homophobia.

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BMO’s ‘great feelings’

The financial institution was one of many Canadian brands to leverage Sunday’s Super Bowl, with a new campaign around its “making money make sense” message.

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Creative Report Card: Big campaign winners

Beyond Cundari’s Pain Squad, who racked up award stage frequent flyer miles for a single campaign this year?

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CASSIES Silver: Home Depot goes local to win Quebec

The home renovation retailer created unscripted moments to take second spot in the province.

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Tourisme Quebec shows off its originality

The tourism board is using an out-of-home and digital campaign in Toronto to promote its new brand image.

LCBO

LCBO configures the gentleman’s party

The retailer is using a rare digital-only campaign that features an interactive app to promote its premium spirits to guys.

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ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.

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Simons brings fluid retail design to Edmonton

The Quebec-based fashion retailer makes its mark on the West Edmonton Mall with suspended change rooms and social media photo booths.

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Health Canada raises the profile on recalls

The campaign features TV and cinema spots, as well as digital and print ads, all targeted at “Dr. Mom.”

TBWA2

The un-siloed quest for integration

Whether from beginnings as a media-agnostic, digitally integrated agency or from a silo-heavy global network, creative houses across Canada still grapple with integration. How agencies approach the problem of meshing different creative disciplines.

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More than chance: 25 years of McDonald’s Monopoly

The fast food brand celebrates a quarter century with the classic board game.

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Mentos takes its roll to the streets

The candy co is asking Canadians to show their minty faces online, and creating OOH using a machine that generates images from almost 2,000 Mentos rolls.

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Canadians win at the Globes Awards

The Marketing Agencies Association honours the “best of the best” in advertising in Chicago.

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Simons launches in Edmonton

The Quebec department store is expanding into the West with an ad campaign that incorporates QR codes in the creative.