Articles Tagged ‘cossette’
Trending in 2014
We ask a few pundits to weigh in on the biggest marketing trends they expect to see in the next year.
Andrea Cook joins Cossette
The former SVP managing director at Proximity will be the new SVP national client lead at the agency’s Toronto office, taking point on CRM and the Telus mobile business.
Cossette wins Via Rail
The agency will handle the marketing communications work for the transportation company and its Via Preference loyalty program.
Cossette lands Egg Farmers of Canada account
The agency will lead the strategic planning, creative and media activities for the Ottawa-based organization, bowing with an integrated campaign early next year.
Brands of the Year: McDonald’s reconnection play
The legacy brand revamps its image through digital, premium foods and a new look.
Best brand expansion: Simons brings chic design out west
The Quebec fashion retailer is taking on tough compettion and expanding to other provinces with its clever store designs.
Cossette resigns BMO account
The agency, which has worked with the bank for close to 13 years, will not participate in an upcoming review.
Koodo shows off a new side of El Tabador
In the phone company’s new campaign its mascot gets a makeover in TV spots, while in-cinema spots explore his back story.
Human coupons take over the PROMO! Awards
Ikea and Leo Burnett take home Best of Show and two Golds for its store-opening campaign, as the agency collects 17 awards in total.
Yoplait gets joyful with Yopa!
The brand’s new Greek yogurt line is launching with a TV-heavy buy and a strong social presence, as well as a partnership with actress Nia Vardalos.
Cossette hires Glen Hunt and Dave Lafond
The agency has appointed the former ECD of DentsuBos as its new chief transformational officer, as well as named the former president of Proximity Canada as president of its English Canada operations.
Vision7 launches new consultancy
Aperture1 will delve into what influences consumers and will be led by former EVP and managing director of Cossette, Andrew Bergstrom.
Lucky Charms gets magically delicious at Fan Expo
The General Mills cereal brand has partnered with the Toronto-based event to target adults for the first time, by hosting a treasure hunt.
Old El Paso starts a dinner revolution
The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”
McDonald’s gives consumers credit
The QSR has launched a new brand spot to illustrate a shift in the way it communicates.
