Articles Tagged ‘cossette’

Copied from Media in Canada - PredatorWatch

The Children of the Street Society is watching

The Predator Watch initiative is targeting potential offenders and raising general awareness through an attention-grabbing online and OOH campaign.

Copied from Media in Canada - AltHotel

Alt Hotels proves less is more

The Groupe Germain line of hotels is promoting its low-frills locations with an OOH and print campaign.

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Maynards and The Hive win big at the PROMO! Awards

The agency picked up Best in Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.

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Bleublancrouge takes Best of Show at the Extra Awards

The agency also won Gold for the Montreal Gazette‘s “Tweet Edition” campaign at Newspapers Canada’s annual awards for creativity in newspaper advertising.

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Best Buy Canada’s bold plan to stay #1

Angela Scardillo, VP marketing, says the Canadian arm of the electronics retailer has a plan to fend off increasingly heavy online competition and stay ahead of the curve.

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An advertising free-for-wall

Marketing went off the wall this summer, with installations that left people with what they truly desire: free stuff.

Copied from Media in Canada - RoyalRoadsPenWall

Royal Roads lends a pen

The University launched its re-brand with an interactive wall in Vancouver, which exposed its new tagline as passersby took the pens.

Copied from Media in Canada - ElTrucko

Future Shop goes back to school

The company has launched a food truck-themed Facebook app, and a tech-forward creative campaign.

Copied from Media in Canada - McD'sCanada

McDonald’s Canada employees boast twinkle toes

The QSR’s employees are the stars of a new TV spot that has them performing a dance choreographed by a judge from So you Think you Can Dance Canada.

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Royal Canadian Mint tells a war story

The Crown corporation engages in storytelling around the War of 1812 in the hopes of reaching a younger Canadian audience.

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Canada Post puts the spotlight on digital

Canada Post is launching a multi-platform campaign promoting its ePost online bill consolidation portal across the country.

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Canada takes eight more Lions

Jam3 brings home Canada’s third Gold Lion this year, with Draftfcb, DDB and Grey Canada among the other winners.

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Canada picks up 28 shortlist mentions on day three of Cannes

Draftfcb, DDB, Taxi and Leo Burnett lead the pack with three nods each across Design, Cyber and Radio.

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Royal Roads University launches rebrand

The Victoria, BC-based school is promoting its refreshed identity with an OOH-focused campaign this summer.

Human Twitter

Mobile to the rescue

A panel of experts from Cossette, Best Buy, Virgin Mobile and Tribal DDB weigh-in on how mobile can solve new advertising dilemmas.