Articles Tagged ‘cossette’

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Brands of the Year: McDonald’s reconnection play

The legacy brand revamps its image through digital, premium foods and a new look.

Simons Edmonton

Best brand expansion: Simons brings chic design out west

The Quebec fashion retailer is taking on tough compettion and expanding to other provinces with its clever store designs.

Copied from Media in Canada - money1

Cossette resigns BMO account

The agency, which has worked with the bank for close to 13 years, will not participate in an upcoming review.

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Koodo shows off a new side of El Tabador

In the phone company’s new campaign its mascot gets a makeover in TV spots, while in-cinema spots explore his back story.

Promo-Judy John

Human coupons take over the PROMO! Awards

Ikea and Leo Burnett take home Best of Show and two Golds for its store-opening campaign, as the agency collects 17 awards in total.

Copied from Media in Canada - yopa

Yoplait gets joyful with Yopa!

The brand’s new Greek yogurt line is launching with a TV-heavy buy and a strong social presence, as well as a partnership with actress Nia Vardalos.

Glen Hunt & Dave Lafond (1)

Cossette hires Glen Hunt and Dave Lafond

The agency has appointed the former ECD of DentsuBos as its new chief transformational officer, as well as named the former president of Proximity Canada as president of its English Canada operations.

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Vision7 launches new consultancy

Aperture1 will delve into what influences consumers and will be led by former EVP and managing director of Cossette, Andrew Bergstrom.

Copied from Media in Canada - charmhunters

Lucky Charms gets magically delicious at Fan Expo

The General Mills cereal brand has partnered with the Toronto-based event to target adults for the first time, by hosting a treasure hunt.

Copied from Media in Canada - YouMexiCan

Old El Paso starts a dinner revolution

The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”

Copied from Media in Canada - McDs

McDonald’s gives consumers credit

The QSR has launched a new brand spot to illustrate a shift in the way it communicates.

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Ontario catches the McLobster

McDonald’s is bringing the sandwich out of Atlantic Canada for the first time with a TV and OOH campaign.

Copied from Media in Canada - McDsCanada

McDonald’s Canada gets romantic

The QSR is launching a new cinema and TV spot promoting Canadians’ connection to the Egg McMuffin.

aeroplan

Aeroplan launches Distinction for top earners

To promote the new tiered recognition plan, the Air Canada-based rewards program is launching its biggest OOH and print campaign ever.