Articles Tagged ‘cossette’

SickKids VS COVER1

CASSIES Grand Prix: SickKids’ resilient stance

Cossette got the hospital to act like a performance brand, using strength and power to change perceptions and break donation records.

Yukon

Tourism Yukon urges Canadians to visit now

Why wait to visit the territory’s beautiful mountainous landscapes, the tourism body asks.

Casual Team Meeting In Open Office Discussing Business

Women take the lead in CEO job-shadow program

Kellogg’s, Cossette and Amnesty International are among the brands showing students the c-suite.

Handicap International

Check it Out: Handicap International gets inclusive

The organization has opted for a more culturally appropriate name in a rebranding effort led by Cossette.

Cossette Global CCOs

Cossette appoints first global CCOs

Carlos Moreno and Peter Ignazi will lead the agency’s creative vision and continue to build the business in new markets.

bmxb

McDonald’s hypes its latest collaboration

The QSR takes a stylish, tongue-in-cheek cue from the fashion world to generate buzz for the Big Mac with Bacon.

cossettemtlcreatives

Cossette restructures creative department in Montreal

As Antoine Becotte steps away as CCO, the office adopts a collaborative, multi-person leadership model.

Via Rail2

Via Rail says goodbye to winter driving

The company refreshes the creative approach to its “Why don’t you take the train?” message.

SK_MOY_Lori_3crop2

2018 MOY: Building the new SickKids

How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.

Amnesty

Amnesty International gift wraps its holiday message

The non-profit’s wrapping paper is a reminder that not everyone is free to spend the holidays with family and friends.

study

BrokerLink picks Cossette to lead new work

The agency’s Vancouver office will handle campaign development and a strategic positioning to be rolled out in 2018.

Eggs

Check it out: Egg Farmers releases ‘Weekday Eggs’

A campaign featuring a cheeky product is for those who believe they are too busy to make eggs during the week.

Energir

Gaz Metro rebrand a response to stakeholders

Those inside the Quebec energy business wanted a brand that better reflects its investment in renewables.

SickKids

Cossette wins Best of the Best at CMA Awards

The agency takes the top prize for SickKids’ “VS.” campaign while marketing head Lori Davison is named Marketer of the Year.

SickKids VS COVER1

Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.