Articles Tagged ‘Couleur Locale’

brother

Oh, Brother: seeking a branding bromance

The Montreal electronics co is bowing its first-ever brand campaign focused on its personality.

The Blinds (2)

On simplifying complexity

Dominique Trudeau on returning to a simpler time and finding truth in advertising.

bluenose

A modern tale about the Bluenose and Robin Hood

Dominique Trudeau on the power of feisty, agile and small shops.

David&Goliath

When David kicks Goliath’s behind

Dom Trudeau’s bedtime story for advertising moguls on the threat from tiny agencies.

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Modern advertising alchemy

Dom Trudeau’s essay on the exquisite and extremely delicate art of turning lead into gold.

3WAYS

How to reinvent the wheel in three easy steps

Dom Trudeau says read only half the book, set paper on fire and break the rules.

Making love last: Advice for the jaded shopper marketer

Industry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.

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Need for change

Couleur Locale’s Dom Trudeau’s call to action: disrupt everything. Innovate yourself. Change things like tomorrow depends on it.

dominique colour

Dominique Trudeau launches his own shop

The former Taxi Montreal ECD has kicked off Couleur Locale with an inaugural client list that includes Monsieur Felix & Mr. Norton and Raymond Chabot.